How To Really Understand Gruen Effect

Published on July 13, 2022 by Hemanth

How To Really Understand Gruen Effect - An image of a shopping mall on the left. In the centre, an arrow points from left to right. On the right is an illustration of what appears to be a maze like floor plan with a path marked from entry to exit.
Gruen effect (also known as Gruen transfer) is a psychophysics concept that subtly underlies your supermarket and shopping mall experiences. When was the last time that you visited your nearby supermarket to pick up toilet paper and ended up buying a whole list of items that you did NOT plan to buy? If that sounds familiar […]